Data protection

Data protection information for Amperfied GmbH

If you want to use our website, the processing of your personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for this processing (e.g. to fulfil a contractual agreement), we will ask for your consent.

This data protection information contains information about the manner in which we will process your personal data, particularly about the data we collect from you, how we use it and your rights as an affected party.



Who is responsible for the data processing?
The following company is responsible for the data processing on this website:

Amperfied GmbH
Gutenbergring 20
69190 Walldorf
Germany
Email: support@amperfied.com

Name and address of the data protection officer
Amperfied GmbH
Datenschutzbeauftragter
Gutenbergring 20
69190 Walldorf

Email: datenschutzbeauftragter@amperfied.com

Every affected person can contact our data protection officer at any time for all questions and suggestions regarding data protection.



Why do we process your data (purpose of processing) and what is the legal basis for this?
In the following we will provide you with a list of the purposes of processing and the legal bases in connection with our website:
Purpose
 
Legal basis
 
Legitimate interests
(if cited as the legal basis)
Provision of the websiteLegitimate interest (Art. 6 Para. 1 (1) (f) GDPR)We have a legitimate interest in providing a web presence with relevant content and a pleasant user experience in order to develop and promote our business.
Performance of activities in connection with a contract that we have concluded with you or the company you work for or pre-contractual measures in an incipient contractual relationship.(Pre-)contractual measures (Art. 6 Para. 1 (1) (b) GDPR)
Performance of market research activities on the basis of information that relates to our existing customers/their representatives (name and e-mail address that we received in connection with our business relationship).Legitimate interest (Art. 6 Para. 1 (1) (f) GDPR)We have a legitimate interest in promoting our business by performing market research on this basis and optimising our products and services.
Detection of faults and to ensure the security of our systems, including the identification and tracking of (attempted) unauthorised accesses to our web servers.Legitimate interest (Art. 6 Para. 1 (1) (f) GDPR)We have a legitimate interest in the elimination of faults, ensuring the security of our systems and the discovery and tracking of (attempted) unauthorised accesses.
Fulfilment of legal obligations that apply to us (e.g. tax obligations or data storage obligations).Legal obligation (Art. 6 Para. 1 (1) (c) GDPR)
To protect and defend our rights.Legitimate interest (Art. 6 Para. 1 (1) (f) GDPR)We have a legitimate interest in justifying, exercising and defending our rights.
Usage data
We you visit our website, you transmit data to our web server via your internet browser. The following data are recorded for communication purposes between your internet browser and our web server while the connection is being established:
 
– Date and time of the visit;
– Name of the web pages used/the requested file;
– Access status (website/filed transmitted, website/file not found, etc.);
– Internet browser and operating system used;
– Complete IP address;
– Quantity of data transferred;
– Source from which you visit us.
 
For technical security reasons, particularly to prevent hacking attempts on our webserver, we store this data temporarily. It is not possible for us to trace the data to a certain person. On the basis of our legitimate interest in security and fault rectification, we save the data and logs for a maximum of seven days from the end of the processing in accordance with Art. 6 Para. 1 (1) (f) GDPR. After that the data will be anonymised by shortening the IP address at the domain level so that a reference to the individual user can no longer be generated.



Information about the use of cookies
 
We use cookies on our website. These allow us to make the visit to our website attractive, prevent cases of abuse, and facilitate the utilisation of certain functions.
 
Cookies are small text files that are generated by your browser automatically and saved on your end device (laptop, tablet, smartphone, etc.) when you visit our website. In the cookie information in connection with the respective end device used is saved, which however does not mean that we can obtain direct knowledge of your identity as a result.
 
Cookies can be categorised as follows:
 
Essential cookies: These technologies are necessary to activate key functions of the website and to achieve the website’s goal. These cookies are necessary for technical reasons so that you can visit our website and use the corresponding functions.
 
Functional cookies: Functional cookies are used for the operation of the website, and allow for convenient handling as part of the user experience.
 
Marketing and statistical cookies: Marketing, analysis and targeting cookies are generally used to improve the service on a website or to show you advertising that corresponds with your interests.
 
You can revoke your consent to the use of cookies and to the processing of your data based on your consent at any time with future effect. You can also object to the processing of your personal data that we collect in the context of cookie use insofar as we invoke our legitimate interest in the processing of this data.
 
 
 
Your rights as the affected party
 
We do not carry out profiling or automated decision making in the context of our normal business operations. In case of exceptions we refer explicitly to this.
 
As a user of our website, you have various rights according to the GDPR:
 
In accordance with Art. 15 GDPR, you can demand information about and access to the personal data concerning you that we process. If you request this information, please describe your concern as precisely as possible to make it easier for us to compile the necessary data.
 
If the statutory conditions of Art. 15 Para. 3 or Art. 20 GDPR are met, you have the right to receive a copy of your data or to have your data transmitted to you.
 
If the data concerning your are not (or are no longer) correct, you have the right to demand a rectification in accordance with Art. 16 GDPR. If your data are incomplete, you can demand that they be completed.
 
You can demand the erasure of your personal data in accordance with the provisions of Art. 17 GDPR.
 
In the context of the provisions of Art. 18 GDPR, you have the right to demand that the processing of the data concerning you be restricted.
 
You can revoke your consent at any time with future effect.
 
You can assert these rights with respect to Amperfied GmbH free of charge via the above-mentioned email address or postal address.
 
Please contact us first before you make use of your right to submit a complaint to a data protection supervisory authority. Our responsible data protection authority is: “The State Representative for Data Protection and Freedom of Information” in Baden-Württemberg.
 
 
 
Processing by service providers in third countries
This website uses cookies that require consent for marketing and statistical purposes. With your consent to the respective services, you can activate the use of marketing and statistical cookies. You can revoke your consent with future effect or modify your settings.
 
Please also keep in mind that the consent to use a US service for the respective purposes can lead to a transmission of your data to the United States. With the consent to such a service, you agree to the processing by the provider in the United States. The European Court of Justice has classified the United States as a country with an inadequate level of data protection according to EU standards. In particular, there is the risk that your data will be processed by US authorities for control and inspection purposes, possibly also without legal remedy.
 
 
 
Newsletter  
If you would like to receive the newsletter offered on the website, we require your email address for it to be sent. Additional data will not be collected, or will only be collected on a voluntary basis.
 
Your data will not be passed on to third-parties in connection with the data processing for the sending of newsletters. The data will be used exclusively to send the newsletter.
 
The registration for our newsletter is done in a “double opt-in” process. After registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that no-one can register with third-party email addresses.
The registrations to the newsletter are logged so that registration can be verified in accordance with the legal requirements. This includes the saving of the registration time and the confirmation time, as well as the IP address.
 
The legal basis for the processing of data is the existence of a consent by the user in accordance with Art. 6 Para. 1 (a) GDPR.
 
Your data will be erased as soon as they are no longer required to achieve the purpose of their collection. Accordingly, your email address will be saved as long as the subscription to the newsletter is active.
We also draw your attention to the fact that you can object to the future processing of your personal data according to the legal requirements in accordance with Art. 21 GDPR. The objection can be made in particular against processing for purposes of direct advertising.
 
 
 
Google Analytics
We use Google Analytics, a web analysis service of Google Ireland Ltd. (“Google”), to design and continuously optimise our pages for you as needed. This use occurs on the basis of your consent in accordance with Art. 6 Para. 1 (a) GDPR. Google Analytics uses cookies, which allow for an analysis of your use our web pages and online services. In this connection, our processor Google creates pseudonymised user profiles and uses cookies.
 
Processed data:
 
– Browser type/version,
– Operating system used,
– Referrer URL (the website that led you to our user website),
– Host name of the accessing end device (IP address, advertising ID)
– Time of the server query
 
We only use Google Analytics in connection with an activated IP anonymisation (IP masking). This means that the IP address of the users of Google within Member States of the European Union or in other States party to the Agreement on the European Economic Area will be abbreviated. Only in exceptional cases (e.g. in case of a technical defect in the European Union) will the IP address be transmitted to a server in the United States and abbreviated there.
 
In the method Google uses to anonymise IP addresses, these addresses are not written to a hard drive, as the anonymisation occurs immediately after the receipt of the request in the main memory. We receive no personal data from Google, but only anonymised statistics.
 
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about the website activities and to provide other services associated with the website usage and the internet usage to the website operator. The IP address transmitted from your browser in the context of Google Analytics will not be combined with other data from Google. You can reject the use of cookies by making the corresponding settings in our platform for the administration of consents or in your browser. However, please note that in this case you might not be able to use the full functionality of this website.
 
Google’s contact information is as follows:
 
Google Ireland Limited,
Gordon House, Barrow Street
Dublin 4
Ireland
Tel.: +353 1 543 1000
Fax: +353 1 686 5660
Email: support-deutschland@google.com
 
Google Privacy Policy
 
We save the data recorded by Google Analytics in pseudonymised profiles, which cannot be assigned to an individual person, for a period of 14 months in order to prevent cases of abuse and to optimise our websites. These data are automatically erased after 14 months.
 
 
 
Google Tag Manager
We use Google Tag Manager. The provider of the Google Tag Manager components is Alphabet Inc.,1600 Amphitheatre Parkway Mountain View, CA 94043, United States This service makes it possible for website tags to be administered via an API. Google Tag Manager implements only tags. This means that no cookies are used and no personal data are recorded. Google Tag Manager triggers other tags that can be used to collect data, but Google Tag Manager has no access to this data. If the deactivation was carried out on the domain or cookie level, it remains for all tracking tags implemented with Google Tag Manager.
 
 
 
Google Ads
We use Google Ads on our website. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites if the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements based on the user data available at Google (e.g. location data and interests) can be displayed (target groups targeting). We as a website operator can evaluate this data quantitatively, for example by analysing which search terms resulted in the display of our advertisements and how many advertisements resulted in corresponding clicks.
The use of this service occurs on the basis of your consent in accordance with Art. 6 Para. 1 (1) (a) GDPR. This consent can be revoked at any time with future effect.
 
You can find more information at:
https://policies.google.com/privacy/frameworks und https://privacy.google.com/businesses/controllerterms/mccs/.
 
 
 
Google Remarketing
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyses your user behaviour on our website (e.g. click on certain products) to classify you in certain advertising targeting groups and to then display appropriate advertising messages to you when you visit other online offerings (remarketing or retargeting).
Furthermore, the advertising target groups generated with Google Remarketing can be linked with Google’s cross-device functions. In this way interest-based, personalised advertising messages, which have been adapted to you depending on your earlier usage and surfing behaviour on an end device (e.g. mobile phone), are displayed on one of your other end devices (e.g. tablet or PC).
If you have a Google account, you can object to the personalised advertising at the following link:  https://www.google.com/settings/ads/onweb/.
The use of this service occurs on the basis of your consent in accordance with Art. 6 Para. 1 (1) (a) GDPR and can be revoked at any time with future effect.
You can find more information and the data protection regulations in Google’s Privacy Policy at:  https://policies.google.com/technologies/ads?hl=en.
 
 
 
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, we and Google can identify if the user has performed certain actions. For example, we can evaluate which buttons are clicked on our website and how often, and which products are viewed or purchased especially frequently. This information is used to generate conversion statistics. We learn the total number of users who have clicked on our advertisements and which actions they have carried out. We receive no information with which we could personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service occurs on the basis of your consent in accordance with Art. 6 Para. 1 (1) (a) GDPR and can be revoked at any time with future effect.
You can find more information about Google Conversion Tracking in Google’s Privacy Policy:  https://policies.google.com/privacy?hl=en.
 
 
 
Microsoft Ads
On our website we use the service Microsoft Advertising from the provider Microsoft Ireland Operations Limited (Ireland/EU) (formerly Bing Ads). Microsoft Advertising is an online marketing service which, via the Universal Event Tracking (UET) tool, supports us in displaying advertisements in a targeted way via the Microsoft Bing search engines. For this purpose, Microsoft Advertising uses cookies. In the course of this, personal data in the form of online identifiers (including cookie identifiers), IP addresses, device identifiers and information about device and browser settings are processed.
 
Microsoft Advertising collects using UET data, with which we can track target groups thanks to remarketing lists. For this purpose a cookie is saved on the end device used when a visit is made to our website. Through Microsoft Advertising it can thus be detected that a visit was made to our website, and an advertisement will be displayed in the event of a later use of Microsoft Bing oder Yahoo. The information is also used to generate conversion statistics, i.e. to record how many users reached one of our websites after clicking an advertisement. As a result, we learn the total number of users who clicked on our advertisement and were redirected to our website. However, we receive no information with which users can be personally identified.
 
You can find more information about these processing activities, the technologies used, the data saved and the storage duration in the settings of our Consent Management Tool. The use occurs only with your consent in accordance with Art. 6 Para. 1 (1) (a) GDPR and can be revoked at any time with future effect.
 
You can also deactivate personalised advertising at Microsoft at:  https://about.ads.microsoft.com/en-gb/resources/policies/personalized-ads.
 
You can find more information about data protection at Microsoft in the Microsoft privacy statement at https://privacy.microsoft.com/en-gb/privacystatement.
 
 
 
Hotjar
This website uses Hotjar. The provider of this service is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).
Hotjar is a tool for analysing your user behaviour on this website. With Hotjar we can record your mouse and scrolling movements and clicks, among other things. Hotjar can also determine how long you remained on a certain point with the cursor. From this information Hotjar generates so-called heat maps, which can be used to determine which website areas are preferably viewed by website users.
 
Furthermore, we can determine how long you remained on a page and when you left it. We can also determine at which point you interrupted you entries in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the website operator’s web offerings.
Hotjar uses technologies that allow for user recognition for purposes of analysing user behaviour (e.g. cookies or use of device fingerprinting).
 
The use of this analysis tool occurs on the basis of your consent in accordance with Art. 6 Para. 1 (1) (a) GDPR. The consent can be revoked at any time with future effect.
 
Deactivation of Hotjar
If you want to deactivate data recording by Hotjar, click on the link below and follow the instructions there: https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be deactivated for each browser and for each end device separately.
You can find more information about Hotjar and about the recorded data in Hotjar’s privacy statement at the following link: https://www.hotjar.com/privacy
 
 
 
YouTube videos
We have integrated YouTube videos in our online offering, which are saved at http://www.youtube.com and can be played directly from our website.
 
The legal basis for the use of YouTube is Art. 6 Para. 1 (1) (a) GDPR.
 
As a result of the visit, YouTube receives the information that you called up the corresponding sub-page of our website. This occurs independently of whether YouTube provides a user account through which you are logged in or if no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want data to be assigned to your profile at YouTube, you must log out before activating the button. YouTube saves your data as usage profiles and uses it for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation occurs in particular (also for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, in which case you must contact YouTube to exercise this right.
 
You can find more information about the purpose and scope of the data recording and its processing by YouTube in the privacy statement. There you will also find more information about your rights and configuration options to protect your privacy: https://policies.google.com/privacy?hl=en.
 
 
 
A/B testing
This website performs analyses of user behaviour via what is known as A/B testing. This allows us to display our websites with slightly varied content depending on a profile assignment that has been made. In this way we can analyse our offering, improve it regularly, and develop it to be more interesting to you as a user. The legal basis for the A/B testing is our legitimate interest in accordance with Art. 6 Para. 1 (1) (f) GDPR. Our legitimate interest lies in continuously improving our online presence by performing analyses and consequently being able to offer users a more interesting offering.
 
For this evaluation cookies are saved on your computer. You can prevent the evaluation by deleting existing cookies and preventing cookies from being saved. If you prevent cookies from being saved, we would like point out that you might not be able to use our website to its full extent.
 
Before performing the analyses, the IP addresses are processed in abbreviated form; a direct link to an individual can therefore be excluded. The IP address transmitted from your browser is not combined with other data we have recorded.
 
 
 
LinkedIn Pixel
We place advertisements on the social network “LinkedIn” (LinkedIn Ireland Unlimited, Company Wilton Plaza, Wilton Place, Dublin 2 Ireland). We have LinkedIn deliver our advertisements to target groups. We determine within the campaign planning which criteria the target group should meet. Under the options we can select locations, companies, age or gender, education, professional experience and interests. In this connection we do not process any personal data of members and also do not obtain access to this data.
 
The legal basis for this processing arises from your consent in accordance with Art. 6 Para. 1 (1) (a) GDPR. The consent can be revoked at any time with future effect.
 
When the user clicks one of our advertisements, they will be taken to our website. When you access our website, the LinkedIn Pixel is triggered when you access our website after granting your consent, and we put a cookie on your end device (so-called first-party cookie).
 
LinkedIn is responsible for the data processing in connection with the delivery of our advertisement within the social network. You can find more information about data processing by LinkedIn here: https://www.linkedin.com/legal/privacy-policy
 
 
 
Facebook Pixel
On our website we use the so-called “Facebook Pixel” from Facebook Ireland Ltd., 5-7 Hanover Quay 2 Dublin, Ireland (“Facebook”). As a result, interest based advertisements (“Facebook Ads”) can be displayed to users of our website within the context of their visit to the social network Facebook or other websites that are also using the procedure. As a result of the Facebook Pixel, your browser automatically creates a direct connection with the Facebook server. We have no influence on the scope and the further use of the data that are collected by Facebook due to the use of this tool, and therefore inform you in accordance with our state of knowledge: As a result of the integration of the Facebook Pixel, Facebook receives the information that you have clicked on one of our advertisements or have accessed the corresponding website of our online presence. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will become aware of and save your IP address and further identification characteristics.
 
With the use of the Facebook Pixel we are pursuing the objective of only displaying Facebook Ads that we have taken out to Facebook users who have shown an interest in our internet offering. With the help of the Facebook Pixel we want to ensure that our Facebook Ads correspond to the user’s potential interest and are not aggravating. Furthermore, with the help of the Facebook Pixel we can track the effectiveness of Facebook Ads for statistical purposes in that we see whether users were redirected to our website after clicking on a Facebook Ad.
 
The legal basis for the use of the Facebook Pixel is your consent in accordance with Art. 6 Para. 1 (1) (f) GDPR. You can object to the use of the Facebook Pixel at any time with future effect.
Information of the third-party provider: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, United States; http://www.facebook.com/policy.php; more information on data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo.
 
 
 
Borlabs
This website uses Borlabs Cookie, which places a technically necessary cookie (borlabs-cookie) in order to save your cookie consents.
Borlabs Cookie does not process any personal data.
In the borlabs-cookie cookie, the consents you gave when you entered the website are saved. If you would like to revoke these consents, simply delete the cookie in your browser. When you enter the website again or reload it, you will be asked for your cookie consent again.
 
 
 
Establishment of electronic contact
If you contact us, a contact form is available on our homepage which you can use to establish electronic contact. In the process, the data entered in the input mask will be transmitted to us and saved. These data are:
 
– Enquiry type
– Salutation
– First and last name
– Location (optional information)
– Country
– Email address
– Telephone number (optional information)
– Message
 
At the time of sending the message, your IP address is also saved.
Additionally there is the option of contacting us via the email address provided. In this case, the user’s personal data transmitted with the email address are saved.
 
Your data will not be passed on to third parties in this connection; the data will only be used to process the establishment of communication. The legal basis for the processing of the contact request and its handling is regularly Art. 6 Para. 1 (1) (b) GDPR, in addition to Art. 6 Para. 1 (1) (f) GDPR.
If additional personal data is processed during the sending process, this data will only be used to prevent misuse of the contact form and to ensure the security of our information technology systems
Your data will be erased as soon as they are no longer required to achieve the purpose of their collection. For the personal data from the input mask and the contact form and the data that was transmitted via email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be determined from the circumstances that the issue in question has been definitively clarified.
If the procedure rests on the legal basis of Art. 6 Para. 1 (1) (f) GDPR (legitimate interest), you can object to the saving of your personal data at any time. However, we would like to point out that the conversation cannot be continued in such a case. In this case all personal data that was saved in the course of the contact will be deleted.